0xInvestor Relations

The acceptance layer for agentic e-commerce.

Half of US web traffic is automated, and AI agents now arrive at storefronts with funded wallets. Almost none of them can complete a purchase, because a store has no way to detect an agent, verify who it is, quote it a price, or take its money. Facet is the commerce system adapter that closes that gap. One install turns any store into something an agent can buy from. Live on Base mainnet today. Specifics live in the data room; request access below.

StageSeed · private
Raising$8M · targeting a lead
EntityFacet, LLC · California LLC
As ofAugust 2026

Company snapshot

01
Product
FacetThe acceptance layer: a commerce system adapter for AI agents
Entity
Facet, LLCCalifornia LLC, independent, own cap table
Category
Agentic commerceDiscover, identify, transact, audit
Coverage
HorizontalAny store on any platform, starting with the two that own independent commerce
Standards
Adopted, not inventedMCP, RFC 9421, UCP, x402, KYA, Ed25519
Settlement
Three rails, one envelopeBoson escrow, x402 direct, card
Custody
NoneFunds settle to the merchant's own wallet or account, never to Facet
Capital raised
None to dateBootstrapped to a live production money rail

Agents cannot speak e-commerce

02

An AI agent arrives at an online store with a loaded wallet and an instruction to buy. The store is open. The catalog is published, the prices are current, the checkout works. And nothing happens, because the two sides have no handshake. The store cannot tell the agent apart from a scraper, cannot verify who it is acting for, and has no machine-readable way to quote it, reserve inventory for it, or accept its payment.

This is not a demand problem. The demand is already at the door and growing. It is an acceptance problem, and it is the reason a merchant sees rising automated traffic and falling attributable revenue at the same time.

Automated traffic
49%Share of US web traffic that is automated (Cloudflare Radar, 10 Aug 2026)
Identified by the merchant
~0%Stores have no standard way to tell an agent from a bot
Able to complete a purchase
~0%Despite arriving with funded wallets
Stores in the gap
10M+WooCommerce and Shopify alone (BuiltWith, Store Leads, 2026)

Why now

03

Every component needed to connect an agent to a checkout was standardized inside the same eighteen months, and each one solves exactly one layer. None of them composes with the others on its own, and no merchant is going to assemble them.

Capability
MCPAnthropic, late 2024. How an agent calls a tool
Request integrity
RFC 9421IETF and Cloudflare, 2024 to 2025. How a request is signed
Payment
x402Coinbase, 2025. How a machine pays over HTTP
Composition
FacetShipped 2026. The one layer a merchant actually installs

The raw standards exist and are open. Composing them into a single thing a business can switch on is the opening, and it is open right now.

One install, every standard

04

Facet terminates all of it on the merchant's behalf. The agent side speaks the open protocols it already speaks: a verified agent identity at the door, an RFC 9421 signed request, an MCP or UCP checkout, settlement over x402 or escrow. The merchant side learns none of them. A store owner installs a plugin, connects a payout destination, and their existing catalog, prices and orders become reachable by machine.

Inbound and outbound are separate problems and Facet solves both. Inbound, the Terminal verifies the calling agent's identity credential against the issuer's published keys before anything moves. Outbound, every response Facet returns is signed, so the agent and the merchant can both prove afterwards what was quoted, what was ordered, and what settled, without trusting Facet's word for it.

Proof

05

On 10 June 2026, in the first Agent-to-Business commerce transaction on x402B, an autonomous AI agent completed an end-to-end purchase from the real LARUCE Beauty Shopify store. It proved its identity, checked out, and the payment settled over x402B, Boson Protocol's escrow exchange mechanism, on Base mainnet. Funds were held in escrow until the order was fulfilled. Boson Protocol names Facet a launch partner for x402B.

It has been running on mainnet since, and the milestone that matters is not that an agent can pay. Plenty of demonstrations prove that. It is what happens when the deal goes wrong. Facet has validated the complete commercial lifecycle on Base mainnet, past the happy path: an agent buys, the order is cancelled, a dispute is raised, and the money is returned. Including the case almost nobody has closed, a contested order resolved to a partial refund that both the buyer and the seller cryptographically signed, settled on-chain.

That is the recourse layer, and it is the hard part of agent commerce. A payment rail with no path back is not commerce, it is a one-way transfer.

Stores mounted
13Merchants with Facet installed
On-chain settlements
46Agent-initiated, on Base mainnet, each verifiable independently
Distinct agents
176Agent identities seen at the Terminal
Full lifecycle
ValidatedBuy, cancel, dispute, refund, not just the happy path
Contested orders
Resolved on-chainPartial refunds both buyer and seller cryptographically signed
Settlement rails
Three, in productionBoson escrow, x402 direct, card, behind one settlement envelope
Platforms
Shopify and WooCommerceLive merchants transacting on both
Inspectable
Open-source SDKThe open-source escrow adapter behind it, github.com/facet-llc/sdk

Read the writeup on the Devlog, inspect the integration in the open-source SDK, and request the narrated demo in the data room below.

Market and distribution

06

McKinsey sizes agentic-commerce GMV at $3 trillion to $5 trillion globally by 2030, with roughly $1 trillion of that in the US. That is the market forming. The question for any company in it is distribution, and this is the part we did not have to solve from scratch.

Distribution is a plugin, not a sales team. Facet ships native to the two platforms that own independent commerce. WooCommerce is the primary channel, with roughly 6M live stores and the Facet plugin live today. Shopify is second, roughly 4M stores, with the app submitted and running the same rails. Every one of those stores is one install from live, with no outbound motion required to reach them.

Global TAM
$3T to $5TAgentic-commerce GMV by 2030 (McKinsey, Oct 2025)
US serviceable
Up to $1TSame source, US share by 2030
WooCommerce
~6M storesPrimary channel, plugin live
Shopify
~4M storesSecondary channel, app submitted, same rails

Why we believe it's defensible

07

Everyone is building the pay button. Facet is building the accept side. The pay button, giving an agent a way to spend, is crowded and commoditizing fast: platform checkouts, x402, AP2, browser agents. The accept side, letting an independent merchant actually take an agent's order and get paid for it, is where almost nobody is working, and it is the side that compounds.

The moat is the graph, not the adapter code

The adapter is open by design and a competent team could reimplement it. What does not reimplement is the accumulated state: which merchants are connected and verified, which agents have transacted and how they behaved, the signed provenance record of what actually settled. That is earned one transaction at a time and it is given to Facet by both sides of the handshake rather than scraped.

Standards, not silos

Facet implements public protocols rather than a proprietary network, so every rail that gains adoption expands Facet's surface instead of threatening it. When a new settlement rail wins, Facet writes one adapter and neither the merchant's nor the agent's integration changes.

Non-custodial by construction

Funds settle on-chain, into the merchant's own account, or into escrow. No merchant signing key resides on a Facet server. This is a structural property rather than a policy, and it keeps Facet outside the money-transmitter posture that would otherwise gate every market it enters.

The audit trail is the product

Every settlement produces a signed receipt that anyone can verify offline against a published key, without asking Facet. In a market where the buyer is a machine and the dispute is between two parties who never met, the ability to prove what happened is not a compliance feature, it is the thing that makes the transaction possible.

Business model

08

An open protocol with a paid hosted layer. Five revenue lines run over the same rail, and a merchant can start on the free tier without a card. No token, and no governance dilution.

Subscription
$199 to $2,000+ /moFree to start, then Pro, Pro+ and Enterprise self-hosted
Commerce take
1% to 3%Of settled value, on the transaction Facet made possible
Per-query metering
$0.001 to $0.01Per agent call against the merchant's surface
Sponsored listings
$25 to $65Per qualified agent lead, promoted placement in agent discovery

A fifth line, commerce analytics, sells per-seat dashboards and a data API over the agent traffic, conversion and settlement record a merchant generates by being connected at all.

Team

09

Weston Le, Founder and CEO. Shipped Facet's acceptance layer into production solo and before raising: the Terminal, its own agent-identity issuer and verifier, signed response provenance, UCP checkout, the escrow settlement rail, and the WooCommerce plugin. Fifteen years operating in consumer packaged goods and food and beverage manufacturing, which is the merchant side of this market rather than the protocol side, and the reason the product is shaped the way it is.

Justin Banon, strategic advisor. Co-founder and CEO of Boson Protocol, the escrow rail Facet settles on. Previously scaled Priority Pass from $50M to $1B. Advises on settlement rails and go-to-market.

Greg Baker, strategic advisor. Partner at Rocicorp. Founding engineer at YES.com, acquired by Twitter. Gmail and Inbox tech lead at Google, and rebuilt twitter.com as a React progressive web app. Advises on scale and engineering access.

Hiring with the round: a founding protocol engineer, a founding frontend and SDK engineer, and founding go-to-market.

Roadmap and the ask

10

The adapter is live today. The seed funds the scale, not the science. Facet is raising an $8M seed and targeting a lead, having reached a live production money rail on no outside capital.

Shipped
The rail itselfTerminal live on Base, own agent-identity issuer, escrow settlement, signed provenance, WooCommerce plugin
In flight
ReachShopify app, the public protocol specification, and client SDKs
Next
DepthPaid integrations at volume and the enterprise deployment tier
Then
GeographyExpansion beyond North America, multi-currency and multi-locale

Dated milestones, the hiring plan, use of funds, and the operating model are in the data room rather than on this page. Request access below.

Developer resources

11

The contract is the receipt

Facet's full HTTP surface is a published OpenAPI 3.1 specification, generated from the protocol's TypeScript types and CI-enforced against the live handler. Drift between the spec and the runtime is a build-system failure, not a code-review opinion. Investors and partners doing technical diligence can verify every claim below against the live URLs, today, without scheduling a call.

Canonical contract
terminal.facet.llc/v1/openapi.json, 70 routes, OpenAPI 3.1, generated from @facet-llc/adapter TypeScript types. Two CI gates enforce: spec-drift-check + spec-emit-idempotency.
Per-endpoint security
69 of 69 non-deprecated routes carry an x-facet-security metadata block (auth mode, tenant scope, rate-limit, idempotency, side effects, egress, audit trail, failure modes, response signing). A human-readable checklist auto-generates from the spec. Security reviewers grep, they don't ask for a call.
Spec-generated SDKs
@facet-llc/sdk-node, @facet-llc/sdk-deno, @facet-llc/sdk-python, all regenerate from the canonical spec via scripts/regenerate-sdks.sh. Marginal cost of a Java / Go / Rust SDK is one CI job, not one engineer-week.
Multi-rail payment acceptance (npm, 2026-05-26)
Six @facet-llc/* packages published as a coordinated release. The protocol exports FacetPaymentRailAdapter with a rail-symmetric CaptureOk { settlement_id, settled_at } envelope; two reference adapters ship (@facet-llc/payment-adapter-x402-coinbase, @facet-llc/payment-adapter-stripe); two reference origination verifiers ship (@facet-llc/origination-aws-agentcore, @facet-llc/origination-coinbase-cdp). Self-hosters npm install the entire receive-side stack. Public mirror: facet-llc/sdk .
Per-merchant overlays
Any external operator runs Facet at their own domain via a small declarative overlay file (OpenAPI Overlay Specification 1.0.0). Facet's own deployment at terminal.facet.llc is dogfood merchant #1. checkInvariants guarantees no overlay can strip a protected endpoint.
Security posture
The protocol, OpenAPI contract, and SDKs are open source and independently inspectable at github.com/facet-llc. API responses carry a cryptographic provenance signature, and the managed-wallet model is structurally non-custodial. No merchant signing authority ever resides on Facet infrastructure.
Source
Public protocol repo: github.com/facet-llc/spec. Reference implementation (private monorepo) available to qualified investors under the data-room NDA.

How investors engage

12

Request the data room

For qualified institutional and accredited investors. Send a brief intro and we'll route to the right person on our side, then share access to the data room (deck, financials, security pack, customer references) under a standard NDA.

Use the contact form, set Reason → Investor, and include your firm + the fund / mandate the introduction is for. Replies typically within one to two business days.

Press & analysts
Use the contact form with reason Press & research. We respond on background and on-the-record requests.
Existing investors
Quarterly updates land in your inbox from the address on the cap-table record. For ad-hoc questions, reach out via the channel you were onboarded on.
Standards & integrations
Builders working on MCP, RFC 9421, agent identity, or x402, use reason Partnership. We co-design where it benefits the open standards.
Recruiting
We're hiring across protocol, infra, and GTM. Mention the role in your message; specific listings are linked from the press kit.
Forward-looking statements. This page is corporate communications. It is not an offer to sell, or a solicitation of an offer to buy, any securities. Statements about strategy, market opportunity, regulatory timelines, product roadmap, and projected outcomes are forward-looking and subject to risks and uncertainties; actual results may differ materially. Securities are offered, if at all, only to accredited or qualified investors under available exemptions and pursuant to definitive transaction documents. Nothing here constitutes investment, legal, tax, or accounting advice.