Company snapshot
01Agents cannot speak e-commerce
02An AI agent arrives at an online store with a loaded wallet and an instruction to buy. The store is open. The catalog is published, the prices are current, the checkout works. And nothing happens, because the two sides have no handshake. The store cannot tell the agent apart from a scraper, cannot verify who it is acting for, and has no machine-readable way to quote it, reserve inventory for it, or accept its payment.
This is not a demand problem. The demand is already at the door and growing. It is an acceptance problem, and it is the reason a merchant sees rising automated traffic and falling attributable revenue at the same time.
Why now
03Every component needed to connect an agent to a checkout was standardized inside the same eighteen months, and each one solves exactly one layer. None of them composes with the others on its own, and no merchant is going to assemble them.
The raw standards exist and are open. Composing them into a single thing a business can switch on is the opening, and it is open right now.
One install, every standard
04Facet terminates all of it on the merchant's behalf. The agent side speaks the open protocols it already speaks: a verified agent identity at the door, an RFC 9421 signed request, an MCP or UCP checkout, settlement over x402 or escrow. The merchant side learns none of them. A store owner installs a plugin, connects a payout destination, and their existing catalog, prices and orders become reachable by machine.
Inbound and outbound are separate problems and Facet solves both. Inbound, the Terminal verifies the calling agent's identity credential against the issuer's published keys before anything moves. Outbound, every response Facet returns is signed, so the agent and the merchant can both prove afterwards what was quoted, what was ordered, and what settled, without trusting Facet's word for it.
Proof
05On 10 June 2026, in the first Agent-to-Business commerce transaction on x402B, an autonomous AI agent completed an end-to-end purchase from the real LARUCE Beauty Shopify store. It proved its identity, checked out, and the payment settled over x402B, Boson Protocol's escrow exchange mechanism, on Base mainnet. Funds were held in escrow until the order was fulfilled. Boson Protocol names Facet a launch partner for x402B.
It has been running on mainnet since, and the milestone that matters is not that an agent can pay. Plenty of demonstrations prove that. It is what happens when the deal goes wrong. Facet has validated the complete commercial lifecycle on Base mainnet, past the happy path: an agent buys, the order is cancelled, a dispute is raised, and the money is returned. Including the case almost nobody has closed, a contested order resolved to a partial refund that both the buyer and the seller cryptographically signed, settled on-chain.
That is the recourse layer, and it is the hard part of agent commerce. A payment rail with no path back is not commerce, it is a one-way transfer.
Read the writeup on the Devlog, inspect the integration in the open-source SDK, and request the narrated demo in the data room below.
Market and distribution
06McKinsey sizes agentic-commerce GMV at $3 trillion to $5 trillion globally by 2030, with roughly $1 trillion of that in the US. That is the market forming. The question for any company in it is distribution, and this is the part we did not have to solve from scratch.
Distribution is a plugin, not a sales team. Facet ships native to the two platforms that own independent commerce. WooCommerce is the primary channel, with roughly 6M live stores and the Facet plugin live today. Shopify is second, roughly 4M stores, with the app submitted and running the same rails. Every one of those stores is one install from live, with no outbound motion required to reach them.
Why we believe it's defensible
07Everyone is building the pay button. Facet is building the accept side. The pay button, giving an agent a way to spend, is crowded and commoditizing fast: platform checkouts, x402, AP2, browser agents. The accept side, letting an independent merchant actually take an agent's order and get paid for it, is where almost nobody is working, and it is the side that compounds.
The adapter is open by design and a competent team could reimplement it. What does not reimplement is the accumulated state: which merchants are connected and verified, which agents have transacted and how they behaved, the signed provenance record of what actually settled. That is earned one transaction at a time and it is given to Facet by both sides of the handshake rather than scraped.
Facet implements public protocols rather than a proprietary network, so every rail that gains adoption expands Facet's surface instead of threatening it. When a new settlement rail wins, Facet writes one adapter and neither the merchant's nor the agent's integration changes.
Funds settle on-chain, into the merchant's own account, or into escrow. No merchant signing key resides on a Facet server. This is a structural property rather than a policy, and it keeps Facet outside the money-transmitter posture that would otherwise gate every market it enters.
Every settlement produces a signed receipt that anyone can verify offline against a published key, without asking Facet. In a market where the buyer is a machine and the dispute is between two parties who never met, the ability to prove what happened is not a compliance feature, it is the thing that makes the transaction possible.
Business model
08An open protocol with a paid hosted layer. Five revenue lines run over the same rail, and a merchant can start on the free tier without a card. No token, and no governance dilution.
A fifth line, commerce analytics, sells per-seat dashboards and a data API over the agent traffic, conversion and settlement record a merchant generates by being connected at all.
Team
09Weston Le, Founder and CEO. Shipped Facet's acceptance layer into production solo and before raising: the Terminal, its own agent-identity issuer and verifier, signed response provenance, UCP checkout, the escrow settlement rail, and the WooCommerce plugin. Fifteen years operating in consumer packaged goods and food and beverage manufacturing, which is the merchant side of this market rather than the protocol side, and the reason the product is shaped the way it is.
Justin Banon, strategic advisor. Co-founder and CEO of Boson Protocol, the escrow rail Facet settles on. Previously scaled Priority Pass from $50M to $1B. Advises on settlement rails and go-to-market.
Greg Baker, strategic advisor. Partner at Rocicorp. Founding engineer at YES.com, acquired by Twitter. Gmail and Inbox tech lead at Google, and rebuilt twitter.com as a React progressive web app. Advises on scale and engineering access.
Hiring with the round: a founding protocol engineer, a founding frontend and SDK engineer, and founding go-to-market.
Roadmap and the ask
10The adapter is live today. The seed funds the scale, not the science. Facet is raising an $8M seed and targeting a lead, having reached a live production money rail on no outside capital.
Dated milestones, the hiring plan, use of funds, and the operating model are in the data room rather than on this page. Request access below.
Developer resources
11The contract is the receipt
Facet's full HTTP surface is a published OpenAPI 3.1 specification, generated from the protocol's TypeScript types and CI-enforced against the live handler. Drift between the spec and the runtime is a build-system failure, not a code-review opinion. Investors and partners doing technical diligence can verify every claim below against the live URLs, today, without scheduling a call.
How investors engage
12Request the data room
For qualified institutional and accredited investors. Send a brief intro and we'll route to the right person on our side, then share access to the data room (deck, financials, security pack, customer references) under a standard NDA.
Use the contact form, set Reason → Investor, and include your firm + the fund / mandate the introduction is for. Replies typically within one to two business days.